🔵 The Power of Blue at the Ritz Paris

When color becomes strategy.

Have you ever noticed how present blue is at the Ritz Paris?

Not just any blue.

Not decorative blue.

But a deliberate, royal blue.

At first glance, blue evokes calm, rest, serenity, perfectly aligned with the emotional promise of a luxury hotel. Hospitality, at its core, is about psychological transition: from movement to stillness, from stress to composure.

Blue facilitates that shift.

But the Ritz blue goes deeper.

It is a shade inspired by the royal blue associated with Louis XIV — whose statue once stood on Place Vendôme. César Ritz and Marie-Louise did not choose randomly. They borrowed from monarchy.

Why?

Because the Ritz was never positioned as a hotel.

It was positioned as a court.

César Ritz was known as “the hotelier of kings and the king of hoteliers.”

The color reinforced the narrative.

This blue is everywhere:

• On cushions

• On drapes

• On porcelain

• On uniforms

It is not decoration. It is continuity. A reminder that the Ritz Paris does not simply host guests, it perpetuates French savoir-recevoir.

The blue is also the color of France.

The color of Paris.

The color of national identity.

In branding terms, this is powerful. The Ritz did not invent luxury through excess. It anchored itself in heritage. Color became language. Language became positioning. Luxury at this level is not about gold. It is about coherence.

And when a hotel’s color palette tells a story of monarchy, national identity, elegance and restraint, it becomes more than interior design.

It becomes strategy.